Last week a student came to me and asked if he could announce a meet up time and location on the high school’s business department snap story. I absolutely agreed to it. I investigated a little into what his idea was all about. The student proceeded to tell me that around nine of his buddies and him meet at a certain restaurant every Sunday at 7. They came up with the idea to see how many people they could get to come the following Sunday so they started a social media blitz. They created an Instagram and promptly got a couple hundred followers. They created a snapchat geofilter that ran for a day on the meetup as well. They generated a lot of buzz. Many students were interacting with the social media platforms on this. I asked him to keep track of how many people show up and report me the outcomes on Monday. I admitted to him I was very impressed and interested in the results.
Monday rolled around and the student showed me a time-lapse video of the restaurant. It was amazing! There were over 100 students there eating and socializing at the restaurant . The organizing students didn’t think to much of it. I needed to let the students know how powerful this was!
I immediately asked the student who organized it to document this some way. The student didn’t realize it but there was great power in this event. I let them know they could get jobs and internships over other people because of this event. They DID something. They succeeded at marketing an event. Creating a social media event like this is a rarity for a high school student.
"Creating a social media event like this is a rarity for a high school student."
As a teacher, I work to show authentic learning when I see it. What these students have is a marketing platform that could make big money for clients; in this case restaurants. These students could show their documented results to more restaurants and sell their marketing services to increase customers in different establishments. There is big money in social media if they want to work at it.
"These students could show their documented results to more restaurants and sell their marketing services to increase customers in different establishments."
The most interesting thing was that the student really didn’t care about the power behind it. He said they may try something next year. I was shocked. He doesn’t realize the power and potential behind their experiment. There is opportunity in everything if you look for it. We need to find a place in our high schools to teach students how to make a business out of social media instead of being afraid of it.